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Have you ever bought something because your friend recommended it?

Most people will answer “yes” to this question and the reason is simple – we trust the recommendations we receive from family and friends.

For an ecommerce business, this sounds great – Just get your existing customers to rave about your company to their social circles. But is referral marketing really that simple? Well, not quite. Nothing is simple when it comes it comes to human beings.

You see, just because you provide your customers with great service, doesn’t necessarily mean they’ll recommend you to their family and friends. People are a lot more complicated than that.

So, what is it then that encourages your customers to speak positively about your company to their social circles? What motivates them?

In this post, we’ll explore referral marketing in ecommerce and help you understand what drives customers to not only buy from you but to also recommend your business.

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