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In the world of business, growth doesn't follow a constant upward trend. Instead, it takes the form of an S-shaped curve that naturally dips during the lifecycle of the company. During these moments, successful organizations don't double down on failed tactics or simply copy the competition. They recognize the situation, rely on lessons learned, and focus on customer-centric innovation. Companies that hope to lead the pack must learn to take in the big picture, avoid chasing tactics, and drive growth by providing frictionless experiences to their customers.

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