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A typical online shopper sees thousands of product recommendations in a week. Whether it be on an eCommerce website, on e-mails, on advertisements or on social media, a product recommendation is something that is typically designed to facilitate purchase decisions by helping customers easily identify products that match their tastes and needs.

Therefore, if you are an eCommerce professional, you will be delighted to learn that such product recommendations do not only support but also influence decision-making and outcomes.

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