Omnichannel strategies are becoming increasingly important for brands and companies to stay in touch with their customers and fans and be where they are.
And, in our opinion, email marketing should play a crucial role as part of this strategy. To have an effective omnichannel strategy, all channels should be in sync to make communication with your customers and prospects as clear, efficient, and convenient as possible.
Read on to find out how email marketing plays a critical role in an effective omnichannel strategy.
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