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Product Market Fit is one of four fits needed to grow a product to $100M+ in a venture-backed time frame (more on the other fits later in this essay series). Brian Balfour talks about the 5 elements of Product Market Fit that he thinks are widely misunderstood and overlooked: - The wrong way to search for Product Market Fit. - Why we should be thinking about it as Market Product Fit. - How Brian's team defined our market and product hypotheses for early versions of HubSpot Sales. - What the search for market product fit looks like in reality, not just in theory. - Qualitative, Quantitative, and Intuitive signals of market product fit.

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