Outreach is harder than creating content. Many people don’t realize how much work goes into successfully building just one relevant link. When I speak with prospective clients, I find many have good resources and good content, but are unable to get any links. That’s, partially, because good content doesn’t automatically get links and, partially, because people treat outreach as an afterthought. You don’t have to be a PR rockstar to get results from your link building outreach, but you do have to treat it as a separate skill set if you want to have success. Whether you’re promoting a big piece of content or your website’s a great resource, none of that matters if people are ignoring your emails. And it matters even less if you’re emailing the wrong people. Be willing to forget what you know, unlearn everything, and focus on becoming good at outreach. And even when you become an outreach superstar, your success rate may not be where you want it to be.
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