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You only get one chance to make a good impression. The author doesn't believe in building MVPs. He believes in making incredible product experiences. And that starts with unforgettable first-time experiences for new users. Contrary to MVPs, where the goal is to get something barely usable out the door and into the market for initial feedback, an MLP takes the opposite approach, treating, among other things, the first-time experience of a new user very seriously. This is the first time they’ll see your product, the first time they’ll experience who you are and everything you stand for. And if what they experience is bare bones and clunky, that’s how they’re going to remember you. Don’t forget, “The average app loses 77% of its daily active users within the first 3 days post-install.” You have to earn the right to more of your users’ time. Most startups don’t think about it that way.

  • AA

    Anuj Adhiya

    about 2 years ago #

    This and https://growthhackers.com/articles/the-build-order-every-startup-should-follow-to-become-successful/ by Wayne Chang are must-reads.
    This is hard earned knowledge by a successful entrepreneur with actionable takeaways.
    What makes it even more impressive is that Wayne applied a B2C-style mindset to hardcore B2B products.

  • EH

    Elana Heffley

    about 2 years ago #

    Two great points for the on boarding process: 1) stop giving choices and stick to one path when on boarding customers/users, and make it an easy, engaging path that gets them started right away and 2) collecting data that won't be used immediately. Collecting demographic or other data from customers is unfriendly, tedious, and unwelcoming. Collect what you need up front, then ask for other information in waves later.

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