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Discounts are used regularly, successfully (most of the time), and require just a bit of a psychological push to get your sales to a whole new level. Let’s see what we can do to make discounts even more appealing.
Discounts are a dangerous game to play. Once you go down that path it can be hard to come back. Shoppers grow expectations and you can damage your brand significantly if that's not something you've offered in the past. Just my 2 cents. Seen it happen first hand.
Agreed, marketers should be very careful with discounts. Thanks for your input!
"Most people aren’t good at math. Instead of calculating how much money the offer saves them, they usually go with the feeling." - it is scary how accurate this is! We - as in people - often do not count, just take a look and decide on the fly does the offer LOOK good or not. Funny enough I know I am guilty of that as well.
Same, although trying to fight that lately :D
Discount is a core part of every business. It's psychology-driven and must have data-backed. Great article though.
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