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The psychology of pricing is more relevant than you’d expect. The fact that some tricks have been used since cavemen drew $9.99 on walls, surprisingly, doesn’t make the tricks less effective today. So today we’ll recall what we know about the psychology of pricing, i.e. the forces that make people perceive the product as cheaper, better, or just make them feel that "the price is right".

  • KO

    Kinga Odziemek

    6 months ago #

    $1,324 is better.
    $1324 is a price that makes customers much more likely to buy.

    This is really interesting - I was always taught to put comas/dots to make it look clear to the client! :D

    Great article :)

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