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You could say Costco is doing IRL Growth Hacking... or you could say this is just an awesome article that gives additional insights into the power of Reciprocity.

  • MB

    Morgan Brown

    about 5 years ago #

    This is the crux of it right here:

    “Reciprocity is a very, very strong instinct,” says Dan Ariely, a behavioral economist at Duke University. “If somebody does something for you”—such as giving you a quarter of a ravioli on a piece of wax paper—“you really feel a rather surprisingly strong obligation to do something back for them.”

    Ariely adds that free samples can make forgotten cravings become more salient. “What samples do is they give you a particular desire for something,” he says. “If I gave you a tiny bit of chocolate, all of a sudden it would remind you about the exact taste of chocolate and would increase your craving.”

  • AH

    andrew hanelly

    about 5 years ago #

    The most powerful F-word in the English language is "free".

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