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Growth hackers say a lot of things. They offer tricks like “viral coefficients” or “platform hacks” to skyrocket new users. And they’re not wrong, per se. But the sequence of these activities is wrong. Because sure: All growth hacks can work to one extent or another. However, the success of each is all going to depend largely on one little, teeny, tiny, detail: Your product. Do you agree or disagree?

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