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Learn how to identify the main pathway your visitors take to purchase from you and how to encourage visitors to take your preferred customer journey.

"Two roads diverged in a wood," says the poem, "and I - I took the one less traveled by, and that has made all the difference."

But...what does poetry have to do with user flow and conversion optimization, you ask? Visitors to your website are in the same predicament as Frost's traveler.…

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