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When you’re trying to sell good or services online, what’s the perfect length of an email to your customers?

It’s a tricky question.

If you fill your email with dense paragraphs, you risk boring your subscribers. They’ll delete your email without reading it—or even worse, send it to the spam folder.

Write too little, and you deprive your customers of context that could be crucial to driving them to a sale.

This is a problem that anyone trying to sell stuff on the internet needs to figure out: Exactly how long should an email be?”

In this article, we’ll walk you through it and give you some actionable tips that can help you juice your e-commerce strategy.

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