Leave a comment

Do you understand the true purpose of a lead magnet? You might think the purpose is simply to collect email addresses, but that would be a very short-sighted perspective. After all, what’s the value of an email address? Based on expense, a typical email subscriber costs no more than $1-2 to acquire. But we both know that cost isn’t the best metric for value. Rather, the real value of a subscriber is in their ability to become a customer and ultimately, in the lifetime value of that customer to the business. And what does this tell us about lead magnets?

Join over 70,000 growth pros from companies like Uber, Pinterest & Twitter

Get Weekly Top Posts
High five! You’re in.
SHARE
10
10