What exactly is the key to a strong content marketing strategy for B2B companies?
Most content marketers respond in two ways:
1. It's important to create quality content
2. It's important to create lots of content
That's great but this ideology that you have to choose between quality and quantity is misplaced. Some of the most popular blogs and brands have grown their traffic to reach millions by doubling down their effort on both of these ideas.
So let's change that.
In this blog post, we're going to share with you 4 easy steps on how to keep your content fresh and plentiful. In addition, I’m going to share with you a simple process that we’ve taken to help create content that ranks and gets shared by thousands.