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The world’s fastest-growing B2B companies are borrowing and adapting pages from the BC2 growth playbook and using new technologies and tools to build powerful engines of sustainable breakout growth. This drove Sean Ellis' & Ethan Garr's interest in studying some of the fastest-growing B2B companies on the planet. If they could better understand how and why proven B2C growth approaches were driving breakout growth, where companies were struggling and succeeding in implementing these ideas, and understand what was proving challenging for these entities, they felt like they could help others on the cusp and in the midst of breakout growth to reach their full potential. These studies each started with growth leader interviews on The Breakout Growth Podcast. From conversations with CEOs, heads of growth, marketing and product leads, and others they learned how a broad range of highly successful B2B companies are building the teams, processes, and mindsets to build and sustain rapid growth.

  • SE

    Sean Ellis

    5 months ago #

    Thanks for sharing Anuj. I'm really excited about this article. We studied several of the fastest-growing B2B startups and it became clear they are using a very different playbook compared to more traditional B2B companies. If anyone has questions, feel free to post them here and we'll try to get you an answer.

    • JP

      Jack Paxton

      5 months ago #

      Excellent choice of companies and a great study. It does seem B2B's methods are evolving (two-time SaaS founder here so I feel it on my skin haha). Congrats on the article.

      • EG

        Ethan Garr

        5 months ago #

        Thanks Jack. We are glad you found the companies we explored interesting. I think they are pretty diverse, but their commonalities really help better explain how B2B growth is shifting across industries. We appreciate your feedback.

      • SE

        Sean Ellis

        5 months ago #

        Thanks Jack, anything from your experience as a SaaS founder that you felt like was an important omission?

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