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Four techniques to keep your headline writing honest -
1. Make sure your headline is your thesis statement
2. Learn from the movies and make sure you have a payoff
3. Ask why your audience would read this
4. Get to the point quickly
I am not sure I agree with this: "Make sure your headline is your thesis statement" I would say that the sub-head, often a 2-3 line summary would be more of the thesis statement.
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