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Today's marketers understand the importance of A/B testing. But, while the practice of A/B testing has become more and more common, too many marketers are still buying into pervasive A/B testing myths. In a new post from the WiderFunnel blog, we debunk 4 myths that we hear over, and over, and over again. Driven by best practices and faux 'experts', these misconceptions can derail your marketing optimization efforts if left unaddressed.

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