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Before A/B testing their landing page copy with the world, the authors first test it with their moms.

If their moms understand what they’re trying to convey, then great. Otherwise, they reword and simplify it.

  • AM

    Ash Maurya

    over 6 years ago #

    Just beware of mom's bias for seeing their child happy above everything else.

    There's actually a book titled the "Mom's Test" that details how to navigate this...

    • AL

      Alfred Lua

      over 6 years ago #

      Agree. It's just like how family members and friends will say what they think you want to heard (being supportive) than what you actually want to hear. That is what I learnt from my own landing page.

      See: http://alfredlua.com/2014/01/15/landingpagelessons/

      Also, like the author suggested, "The average person doesn’t understand your product. The average potential user understands the product, but doesn’t understand how it works." So I feel that the aim should be crafting a copy that potential user can understand and not an average person.

  • SE

    Sean Ellis

    over 6 years ago #

    Love this idea!

  • BD

    bernard Desarnauts

    over 6 years ago #

    KISS - great reminder!

  • MB

    Melinda Byerley

    over 6 years ago #

    guys, I know what his intent here is, but let's be clear, assuming Moms can't understand stuff is a bit sexist. I'm not saying he's a sexist, but let's be careful about it. My mom can run circles around a lot of men her age when it comes to technology.

    • SE

      Sean Ellis

      over 6 years ago #

      I interpreted it as mom's will call you out on jargon. That they are practical and tell it like it is. But admittedly I just skimmed the article.

      • AA

        Anuj Adhiya

        over 6 years ago #

        I interpreted it the same way as Sean.
        Mom always knows that something's not right when you don't say what you need to say plainly.

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