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Mobile marketers are missing out on an underrepresented area of app growth. If the mobile ad to app handoff is considered as its detailed in this post, mobile marketers can unlock a big opportunity for hidden growth…

  • ES

    Edward Stephens

    over 3 years ago #

    Great post - these is becoming an amazingly complicated landscape. Especially as the mesh between web and mobile gets more complex.

  • RS

    Rinki Sharma

    over 3 years ago #

    Well said Edward. I totally Agrees with you as the technology become more advanced day by day,it really becomes the mesh and more complex too.

  • PH

    Paweł Hałabuda

    over 3 years ago #

    Hi Ben, thanks for sharing ;)

    I agree that engagement is one of the most important factors, making the app successful or not. I also like the point that "retention is the most valuable metric to depend on for high growth".

    All the best!

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