Have you ever had a pay-per-click campaign that didn’t work?
The reason why it didn’t work wasn’t because the idea wasn’t good.
It was your lack of micro conversions not being there, paired with your lack of execution. But what if you could measure all the micro conversions that lead up to your actual conversion?
Then you’ll know where your problem is, and that will help you get closer and closer to the conversions you’re wanting.
So. How do you find those key micro conversions?
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