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We put together this quick infographic that visually summarizes the ideas behind key mathematical/statistical concepts you typically encounter in A/B testing.

Don’t worry if you’re allergic to equations and arcane Greek symbols. We won’t be dealing with any of those here. We’ll only focus on building the intuition needed to make informed testing decisions.

Also, the rest of the blog post gives a more in-depth discussion of what’s on the infographic, so you should definitely check that out as well.

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