As the youngest person at a traditional marketing agency, Len Markidan was given the task of doing “all things digital.” To the agency, they thought the project would not matter. Instead of complaining about getting a low-end job, Len set out to prove them wrong. His success eventually led him to consult on internet marketing campaigns for companies like Jet.com, Chegg, and Booz Allen Hamilton. Now, Len applies this same approach as the head of marketing for Groove. In fact, it was this strategy that turned Groove around from near defeat. What were the common characteristics of success? Find out in this episode of the 80/20 of Growth.
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