“Half the money I spend on advertising is wasted – the trouble is, I don’t know which half.” (c) John Wanamaker, US department store merchant
Every marketer is familiar with this famous quote by John Wanamaker, who said it 100 years ago.
And it still makes sense, unfortunately.
Although modern marketing professionals are armed with a variety of tools to analyze their activities across any channels or media type, most of them still struggle to show a clear path from marketing tactics to ROI.
Growth Marketing Stage designed Marketing Budgets report to help marketers make better decisions when they create their marketing budgets for 2020. It is based on a survey of almost 300 company and agency marketers.
And now you can learn the most interesting findings from this survey.