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Our marketing team here at FullStory talks a lot about customer experience. For the uninitiated, "customer experience" is a buzzy term that’s been all the rage the last few years. Indeed, it sounds good and fits nicely into blog posts and conference keynotes, but how do organizations actually incorporate a focus on CX into their daily work? Moreover, how does taking a customer-first approach change the way we do work, especially if we don’t work on a customer support or CX team? Though we could just talk about how we approach CX on FullStory’s marketing team, ours is merely one perspective. Consequently, we’ve tapped into the marketing cognoscenti at MailChimp, Wistia, Zapier, AppCues, and FullStory (well, we weren’t going to leave ourselves out) to understand the diverse ways that marketers approach CX. We cover a lot of great topics in this bite-sized ebook. Hope you enjoy reading it as much as we enjoyed creating it.

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