Understanding the lizard brain is really important if you're writing emails
The lizard brain is the part of the brain that decides to open and read an email.
How should we stimulate the lizard brain?
Beyond responding to alarms, the lizard brain is also curious.
The lizard brain (when not sensing danger) is stimulated by the new or interesting.
This post talks about hot to keep the lizard brain stimulated from headline all the way to the end of the email.