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How a data driven approach to pricing helped Logickull find the right pricing for their customers (and their revenue)
Thanks for sharing the piece. Logikcull is a case study that I think reflects some of the common mistakes that SaaS companies make around pricing early on in their growth, and how to pivot to leveraging pricing as a strategic differentiator.
This looks interesting. I hadn't seen the Van Westendorp chart before. A cool way to think about pricing tolerance / value maximization.
A few more resources on the Van Westendorp technique:
Pricing can be a really tricky thing to nail down. Curious who else has experimented with pricing, and what your experience has been like? Any other resources to checkout?
great insights from a great team
Great post! Looking forward to the rest of the book!
Great article with some extremely useful insights!
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