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One of the more common questions we get asked is why a startup needs a growth team and not just a marketing team. The assumption behind the question is that marketing and product are different teams.
Wow, this is an awesome article. So articulate about what it takes to grow!
Awesome article Meredith! I love your ICE scoring system. This is definitely going to help my agency prioritize which hypotheses to test.
Thanks @smrado! It definitely helps us stay organized-- and it can easily be adapted to other areas of your business!
Awesome article Meredith. Really well-done thanks for sharing. What tools have you used to quickly test out referral marketing? (the last R :)
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