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Setting the stage: Forrester research published that the global SaaS industry would reach an expected total of $75B in 2014.

To follow-on, Bjoern Lasse Herrman projected an additional 20% growth through 2020 at The Small Business Web Summit. And as we know, Customer Success is the lifeblood of a strong SaaS business.

We partnered with Customer Success platform Mindtouch, Inc. to publish this guest blog post on 'The Key Components of a Powerful Customer Success Strategy'.

  • JM

    Jason Meresman

    almost 5 years ago #

    Great article. It really does a nice job of giving actionable advice for achieving customer happiness. The fact about churn leading to compounding losses is staggering (2% monthly revenue churn rate = a decrease of almost 25% in annual revenue).

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