When Selina Tobaccowala joined SurveyMonkey, 85% of its business was done in English. It was solidly a domestic company making slow inroads overseas. A little over five years later, they are supporting 17 different languages and 28 currencies. Currently the domestic market is 55% of their business, but they're aiming for it to be just 25% of their business.
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Internationalizing is a huge strategic goal for them — full of hard-won lessons for CTO Tobaccowala and the technical organization she runs.
A lot of earlier-stage startups might think, “It's way too early for us to be talking about this.” But they're wrong.
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