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According to a study by Cloud IQ, 69% of consumers want an individualized experience. And, if their dealings with a brand are below their expectations when it comes to personalization, 41% will take their business elsewhere.

If you’re not personalizing the shopping experience, you’re missing out.

  • RG

    Raluca G

    5 months ago #

    How far do you think this will go?

    • JH

      Jim Huffman

      5 months ago #

      I think it'll become the norm with even the most basic sites. The companies that can innovate in this space will be able to differentiate and set themselves apart from the rest. I am a fan of it because it puts the customer's experience first.

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