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Did you know ecommerce first started 40 yrs ago? YEA. FOR-TY. Now its table stakes & still growing like CRAZY. And yet, so many people (my fam's business included!) disregard ecommerce as something to not focus on until it's bringing in the big bucks. Wrong strategy... There was even a Business Insider piece today on Pepsi playing catch up –– and trying not to go the way of Macy's. This is the world we live in, folks. And here's a fantastic write up by Kaleigh Moore on the topic.

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