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In years past, personalized, highly relevant messages have been difficult to achieve through traditional marketing channels. Today, the capability to narrow your reach and refine your messaging to target a precise audience has brought about incredible efficiency in advertising. While our ability to reach and attract our ideal customers with advertising has improved dramatically, most companies completely drop personalized messaging once a prospect finally reaches their site. The finely tuned ad leads back to catch-all copy on a homepage or product page, which creates a disjointed experience. This begs the question: If it’s worth personalizing your advertising to drive unique prospects to your store, why not personalize your website in order to convert them to customers? This is the potential of personalization marketing and here are 3 quick ways to get started.

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