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Behold the traditional sales pitch by company ABC.

  • We are the raddest company of all time.
  • We are everywhere. Like God.
  • Our products will make you shit money.
  • We are changing the world AND building the future.
  • We won a shitload of awards.
  • All of our clients are in love with us.

Now, behold the traditional reaction by company XYZ.

And why would they?

Companies care about their own story, not yours.

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