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Rewind the clock to the beginning of January 2017, Databox had only 11,213 monthly visitors to our website and 35 paying customers. This week, we crossed $1.1M in annual recurring revenue and 5,024 monthly active users...
Really like this framework.
Also I can see how many companies are afraid at the transparency such a process brings but as mentioned in the post, if you know what's happening, you can plan for improvement.
Also the bit about monitoring data daily cannot be overstated. When looking to optimize outcomes, knowing what the data trends look like daily (if not hourly for some types of sites) will let you jump on those variations quickly vs waiting a week or a month - when its too late to do something about it.
For sure. However, it's key that the desired outcomes/goals are defined, otherwise, I've seen teams monitoring progress every day with no actual clue what they were driving toward and/or looking for. At that point. it's all a distraction.
But yes, once the goals and overall direction are defined, monitoring progress every day keeps everyone adaptable.
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