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Traditional advertising is less effective than ever before. It interrupts. It can’t get through ad blockers. We’ve learned to ignore it.

Having fans sell your product is more effective than ever before.

Tesla grasp this. They have zero advertising budget. The focus is on turning customers into fans. And it's fair to say they've succeeded: 

This case study goes into all the details:

  • EC

    Emanuel Cervantes Espinosa

    over 1 year ago #

    Very well written. Fans > Customers.

  • VC

    Vince Crawford

    over 1 year ago #

    Interesting article, thanks for sharing. In just over 10 years since becoming Tesla's CEO, Elon Musk has managed to take his company from relative unknown to one of the most valuable automakers in the world. Obviously, the marketing strategy played a crucial role.

    • HD

      Harry Dry

      over 1 year ago #

      Cheers Vince! Glad you enjoye it. Yes, it's quite an extraordinary ride.

      It's easy to think they make it look easy now. But the reality is, it's 10 years of stunt after stunt which has got them to a point where they clap their hands and they've got everyone's attention.

  • YH

    Yuval Halevi

    over 1 year ago #

    Hi Harry,
    I'm following your site since I saw it for the first time on HN.

    Great content, keep it up :)

  • UH

    Umme Hani

    over 1 year ago #

    Lovely insight and a keen study of how things play out when it comes to a genius mind. Great Read. Highly informative.

  • SP

    Sanjay Parmar

    over 1 year ago #

    As you pointed out, Musk is using some great strategy. Awesome findings Harry. Thank you for sharing.

  • DM

    Daniel Moayanda

    over 1 year ago #

    Thanks for sharing!

  • MU

    Muhammad Umar

    over 1 year ago #

    informative article , thanks for sharing your research with us