It’s getting harder and harder for competitive businesses to lack a strong online presence.
The keyword there is competitive.
These days, if you’re not online, customers will assume you don’t exist.
As the stranglehold of traditional retailers continues to fade, online retailers can expect to gain even more customers.
We see this in the ways that brick-and-mortar stores are expanding the number and types of items they offer online as well.
Brands are realizing that it’s simply cheaper, more convenient, and faster (for consumers and merchants) to exchange value online.
Hence the growth we’re seeing in online retail.
Those retailers that have embraced the digital age are being pushed to keep pace with rapid changes and ever-evolving customer needs.
Consumers are looking for accessibility on mobile devices, easy navigation, simple interfaces, and usability across multiple platforms.
All of these demands are driving changes in the online marketplace and shaping how online retailers behave while striving to stay competitive.
Here we take a look at some research-backed predictions about where online retail is heading in the next few years.