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Competitor analysis can be hard. It’s particularly hard (and confusing and incredibly time-consuming) if you’re relatively new in business. Most of the data is ridiculously difficult to get. Even if you manage to dig something up, you always seem to be left with more questions than answers.

In this article, I will share the competitive analysis framework my team and I have developed (through weeks of research and dozens of iterations), and give you some tips on where to look for data that isn’t publicly available.

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