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This is a retrospect of Optimist’s inbound strategy -- the framework for targeting, nurturing and qualifying leads that allowed us to nearly hit our ARR goals and continue to grow.

What we did, what we still need to do, and what we learned along the way.

  • TH

    Tyler Hakes

    8 months ago #

    Thanks for sharing, Katy! I have to say, I learned a ton over this last year. When I first started with this, I stressed over trying to build a perfect mousetrap. I went back and forth on workflows. I tried to get super granular with targeting and content. But, what I figured out was that it's better to be iterative and agile--launch *something*, get feedback and data, and then improve.

    That's what we're doing!

    • GR

      Gigi Rodgers

      8 months ago #

      I'm really glad you said that, because that's something I struggle with as well - especially when it comes to sales funnels and email campaigns.
      I'm overthinking, worrying about it being perfect, and not executing enough.

      Alright, time to get pumped up and run through a brick wall.
      Thanks for this writeup and the shots of your workflow. Bookmarking this one.

  • TE

    Tina Eaton

    8 months ago #

    Gotta love the focus on kick-ass content! Value add is becoming a major differentiator between the winners and losers in business. It's great that Optimist goes above and beyond with stellar content—not only in your own business, but for the clients you serve as well.

  • ED

    Edward Dennis

    8 months ago #

    Absolutely love the transparency, Tyler! So refreshing.

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