Excerpt from upcoming Hiten Shah eBook. The First Law of Content Marketing is Quality + Quantity = Eyeballs. The Kissmetrics Content Marketing Secret means asking 3 questions: 1. Who are your customers? 2. Where do they hang out? 3. How should you engage them? Quality: Reverse engineer content - Figure out what’s working for others. Imitate it but don’t rip it. Great detail and examples in the article.