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Excerpt from upcoming Hiten Shah eBook. The First Law of Content Marketing is Quality + Quantity = Eyeballs. The Kissmetrics Content Marketing Secret means asking 3 questions: 1. Who are your customers? 2. Where do they hang out? 3. How should you engage them? Quality: Reverse engineer content - Figure out what’s working for others. Imitate it but don’t rip it. Great detail and examples in the article.

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    Henry Updegrave

    about 4 years ago #

    I like the idea of measuring quality of content based on unattributed site visits. Great share

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    Archana Madhavan

    about 4 years ago #

    Love this. I want to print out and frame "Quality + Quantity = Eyeballs"

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    Edward Stephens

    about 4 years ago #

    Yeah this is gold. He's been advocating and practising this for years I don't know why it's taken everyone so long to get onboard!

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    Walter Chen

    about 4 years ago #

    Great stuff from Hiten, one of the very best content people in the biz.

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    Parker Tarun

    about 4 years ago #

    Can't emphasize enough the second rule. Find out where your proverbial "cool kids" are hanging out and then insinuate yourself into their crowd. Great read.