As a bootstrapped startup with a small marketing team, we had to develop a link-building strategy that was cheap and efficient.
In this post, I explain how, with a team of two and a budget of $3,600, we landed 29 guest posts in 7 months and reached a 38% conversion rate for our outreach process.
Icing on the cake, we invited top experts to comment on our process and share their own tips:
> Josh Brown, Content Strategist at Sales & Orders
> Marcin Chirowski, Founder at GrowthTurn
> Adam Connell, Founder of Blogging Wizard
> Sam Hurley, Founder of OPTIM-EYEZ
> Mark Lindquist, Marketing Strategist at Mailshake
> Ajay Paghdal, Founder of OutreachMama
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