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As a bootstrapped startup with a small marketing team, we had to develop a link-building strategy that was cheap and efficient.

In this post, I explain how, with a team of two and a budget of $3,600, we landed 29 guest posts in 7 months and reached a 38% conversion rate for our outreach process.

Icing on the cake, we invited top experts to comment on our process and share their own tips:
> Josh Brown, Content Strategist at Sales & Orders
> Marcin Chirowski, Founder at GrowthTurn
> Adam Connell, Founder of Blogging Wizard
> Sam Hurley, Founder of OPTIM-EYEZ
> Mark Lindquist, Marketing Strategist at Mailshake
> Ajay Paghdal, Founder of OutreachMama

  • SH

    Sam Hurley

    almost 2 years ago #

    Great (honest) step-by-step coverage, Greg! 😎

    This will help many marketers in their guest-blogging quests ... Thanks so much for putting it together (& including me!). #TopGuy 👊

    Nice input from the pros, too!

  • DA

    Deeksha Agarwal

    almost 2 years ago #

    Awesome blog! Get an inspiration and made up my mind to work upon this. Thanks so much!

  • RE

    Rachel Esco

    almost 2 years ago #

    Great post... thanks for including how you went about creating your outreach list as well as including your email tenplates.

  • NA

    Nissar Ahamed

    almost 2 years ago #

    Amazing post. Thanks for sharing this. I love the outreach email templates.

  • PB

    Pete Boyle

    almost 2 years ago #

    Awesome breakdown Greg!

    Got a question for you.

    You mentioned three different outreach emails. When I'm doing it I tend to send something most similar to the third email you outline in the piece.

    What was the response and acceptance rate for each kind? Any major difference or was it negligible?

    P.S - I've found the same thing with guest posting in terms of traffic. However, it's great to get the brand name out there and featured plus the long-term SEO benefits add up!

    • GD

      Grégoire d'Aboville

      almost 2 years ago #

      Thanks for your comment Pete!
      Happy to read I'm not the only one having a hard time generating traffic with my posts. I agree with your two points, traffic is only one element of the guest post equation.

      Unfortunately, each email I sent was different, I didn't really rely on templates. So I don't have any stats about it.

      Have you planned to write about the results of your own outreach campaigns?

  • MS

    Martijn Scheijbeler

    almost 2 years ago #

    Ok, so how about the actual business results here: "Our 29 guest posts have only generated 393 unique direct visits.". You have tried to make the process cheap and efficient. But why even worry about this when it's clearly not helping build the business at the moment. Could you have spent the time more useful to work on other areas that had more impact?

    • GD

      Grégoire d'Aboville

      almost 2 years ago #

      Hi Martijn, thanks for your comment!

      As we stated in the intro, our main objective was to increase our domain authority and climb up the rankings. 80% of our paying customers discovered us through SEO, so it's important for us to improve our SEO positions.

      If our sole objective was to increase brand awareness or attract visitors, I totally agree with you, this would have been a total waste of our time.

      I also admit that if I had spent more time promoting the article, the impact on visits could have been better.

  • AC

    Adam Connell

    almost 2 years ago #

    Great stuff, Greg - thanks for putting this post together and including me.

  • NR

    Nikola Roza

    almost 2 years ago #

    Hi Greg, thanks for this guide.
    I think email outreach is an extremely valuable skill to have, and I never get tired of reading about it.

    I learned a lot here, but especially glad to have found the tip from Mark Lindquist, the one where he advises not to give after your first email falls flat; and not to hesitate to contact someone else if the first person ignores you.