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Over the last eight years, lots of things have changed in HubSpot's marketing. When I first joined, we had two marketers; now, we have seventy. We used to have a database of a few thousand; now, it's filled with millions of contacts. And our monthly lead numbers? They used to hover around a few hundred. Now, they're up in the tens of thousands.

As we've grown, our strategies have had to grow with us -- especially on email.

We thought it'd be fun to look back at its changes over the years. Here's the inside story of how our email marketing strategy evolved as our company and database grew.

  • JP

    Jason Peck

    over 4 years ago #

    This is great, thanks for sharing! I'd love to hear how the team that works on email marketing grew along with this. When did this become just one of the things someone did vs. when did Hubspot get a person dedicated to only this? Was that in 2012 with the team reorg or earlier? And how'd you think about when/how to scale?

  • BA

    billy attar

    over 5 years ago #

    Loved the post, could also be called "the history of email marketing"