This extensive guide will teach you how to create a complete marketing automation strategy for your SaaS business. Let’s do it!
Marketing automation is everywhere.
It’s so ubiquitous today that it’s almost impossible not to do any marketing automation in your SaaS.
A lot of you are doing some automation without even naming it that way.
But even if you know you work with marketing automation, it can be hard to describe.
What the heck is marketing automation?
In a nutshell, marketing automation helps you:
Deliver personalized messages.
On multiple channels: email, SMS, push, social media, direct mail.
To a broader audience.
At the right time.
To attract, convert and retain more customers with fewer resources, more efficiently.
This guide comes with 4 worksheets and extra bonuses:
🤖 30 Example Marketing Automation Workflows
📋 Marketing Automation Strategy Worksheet - The worksheet to help you create and organize your automation strategy.
📋 Marketing Automation Strategy Worksheet Example - An example filled-in worksheet.
📈 Monthly Metrics Spreadsheet - Track your marketing automation efforts the right way.
📜 [Template] OutreachPlus Complete Marketing Automation Flows - Text copy and messages for all of the marketing automation workflows.