In my last few articles, I touched briefly on the idea of content economics (the idea that cost has a direct and an indirect costs, and that should factor into and affect your overall content marketing strategy).
This post does a deep dive, explaining how to scale content at any stage, how to transition from expensive to cheap content, and also what content to probably avoid as a reader.
It's half practical business advice and half cynical rant. Let me know what you think!
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