Leave a comment

"This is the methodology that I have developed over 12 years in the industry and working with over 300 organizations. It is also the methodology that has been used to have a near perfect test streak (6 test failures in 5.5 years), even if most others do not believe that stat.

Theory is nice, but pragmatic examples and real-world results are far better. While I am loath to get too far from theory because of how easy it is to miss the forest for the veins on one leaf, I want to present a real-world walk through of this alternative optimization methodology."

Join over 70,000 growth pros from companies like Uber, Pinterest & Twitter

Get Weekly Top Posts
High five! You’re in.