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Article suggests that content marketing is a subset of inbound marketing.  This is supported by a survey of more than 3500 marketing and sales professionals who mostly agree.  Author points out that content is the fuel that feeds inbound marketing but inbound marketing activities like SEO are important for driving the distribution of that content.

  • SE

    Sean Ellis

    over 5 years ago #

    This was a pretty helpful article. I've always thought of content marketing and inbound marketing as the same thing. But I now agree with the author's opinion on how and why they are different.

    Ultimately there are a lot of growth play books. The traditional advertising playbook (AKA outbound marketing) has gotten a lot harder in recent years. Inbound marketing and growth hacking are additional growth levers that every company should be exploring.

    • DR

      Dave Rekuc

      over 5 years ago #

      Sean, while I'd agree every organization should be exploring things outside of traditional advertising channels like growth hacking or inbound marketing, I think outbound is too often left in the doghouse these days in favor of trendy or chic marketing techniques. I think its the marketer or growth hackers responsibility to use what works regardless of its current attractiveness.

      For instance, I have a client that we run a very successful direct mail campaign for. Despite the fact that I'd rather be doing inbound campaigns, we still do it because it does drive growth.

  • DM

    Depesh Mandalia

    over 5 years ago #

    This hit the nail on the head for me

    "...someone asked me to explain the difference between “content marketing” and “inbound marketing.” I suggested she let others fret about terminology and instead focus on creating awesome stuff that doesn’t even feel like marketing in the first place. In other words, if it’s good, be that."

    Many less 'savvy' marketers will be doing the right stuff without attaching names to it whether it is content or inbound marketing and which is a subset of the other. We shouldn't worry about being truculent either if it works :)

  • EW

    Elite Writers

    over 5 years ago #

    The CMI have recently discovered that there is a drop in the number of businesses using content marketing. They say, and I would agree, that it isn't people are moving away from content marketing, it's just they realise that where they thought they were practising content marketing before, they now realise that they weren't.

    People are realising that putting content up on a website or blog isn't content marketing.

    I would say that the ONLY thing online is content. What else is there? It is predominantly written content and even audio and video is often scripted content. That only leaves graphics, which generally support written content.

    Therefore, inbound marketing has to be content (marketing).

    But, I agree with Muhammad Ali, who would argue with him anyway?

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