No matter how good your website looks, it’s never perfect. There’s nothing like the perfect website. Yes, your site could look good, attractive and stunning, but there’s always room for improvement. What kind of improvement am I talking about? Before I answer that question, there’s something I must ask you: Can you tell me what matters most to your business? Don’t stress, I know what the answer is: Profits! Without profits, you’ll soon be shutting down. I know that’s a horrible thing you don’t want to hear. Startups must thrive and make some money to get to the next level. There’ll be a time a startup must grow and stop being a startup. This guide will take you there. This guide will help you take your startup to the next level. This guide will help your startup dominate your niche. You’ll take your startup forward by making continuous improvements that promote growth. Welcome to the world of conversion rate optimization (CRO). The improvement process I mentioned earlier is what CRO is all about. But there’s more to it.