Lately I’ve been evaluating tons of freelance writers, reading more portfolio pieces than I can count, editing a bunch of client pieces, and helping multiple new writers understand how to write a good blog post.
This means I’ve been reading a lot of blog posts in the past few months.
First, I read candidates portfolio pieces. Then for writers who advance, I read their test outlines and test drafts.
Through all this reading, I’ve stumbled upon an important pattern that separates good marketing blog posts from bad.