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If we think about why people sign up for your product, it’s really to see how it can help solve their problem. They are looking to understand the value your product provides and whether it is something they are willing to pay for.

To help your users quickly find value in your product, it's important to identify what your product's "aha!" moment is, and drive your users to it.

In this post, we share:

- Examples of successful “Aha!” Moments
- How to find your product's "Aha!"
- Ways to test and validate if your "Aha" actually drives retention

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