Are you writing content that your audience loves…
…but you just can’t get enough readers to it?
You know it should be helping your business grow, but its just not getting the traffic it needs?
There are far too many people that think the key to more traffic, is to write more often
But the reality?
Content lives or dies with its promotion
No promotion = no new traffic
The thing is?
Traffic isn’t that hard to get. In fact, you can go out and BUY all the traffic you want today
The issue is knowing how to do it without losing money!
I’m going to show you step-by-step how to not only set up, test and run paid ads to drive traffic to your content from Facebook… …
But I’m going to show you the EXACT process that we use to bring new readers AND get a $22:1 ROI from our ads
Yup $22 back for every $1 spent… (All while building our audience)
Even better?
This is from a cold audience who've never even heard of us before
Its taken 9 weeks and thousands of dollars to test and write this for you
Its around 28,000 words, 8 chapters and its the definitive guide to running paid traffic to your content
If you want to start driving traffic to your content, have peace of mind its profitable AND scale your audience?
Then this is for you
We cover:
How to know how much you can spend to acquire a customer at a profit (So you know your ads are working)
How to set up tracking and reporting so you can see how effective the ad is
How to build your audiences for testing and scaling your ads
Systematic testing so that your ad goes from losing money to being profitable
We cover it all
By the end of this guide you’ll learn how to promote your content profitably, and collect far more leads than ever before
Even if you’re brand new at ads, have a low budget, or just want to polish up your knowledge
Join over 70,000 growth pros from companies like Uber, Pinterest & Twitter
Daniel McBane
I plan on promoting some content I'm working on using ads, so this came at the right time. I was going to put off reading the whole thing until I finished the content and was actually ready to implement it, but got sucked in and ended up reading it all now anyway.
It takes all the guesswork out of running ads, that's for sure. Can't wait to use it to get my own ads going.
Freyja Spaven
Thanks Daniel
Ha yeah- our goal is to keep on pulling you through the content :D
Let me know how it goes with your content promo
Just remember the testing phase- you have to keep pushing through to find that winner
Gigi Rodgers
I know, right Daniel! I was going to be using ads for some promotion of MAD CONTENT I'm doling our now and it came at the perfect time. Serendipitous or part of the plan?
I don't know, but I'm LOVIN' IT!
Karl Kangur
Another great post - love the content you guys put out.
Although I have to admit, the formatting absolutely kills me. I'm sure you've done your split tests for time on page, engagement and so on and so forth but...
For anyone who can actually focus and has reading capabilities beyond the third grade - paragraphs would really help :)
Jacob Darkley
Shorter lines helps on mobile though.
Freyja Spaven
Apologies Karl!
I'll post our results at some point for a case study - but we've found that with heat map tests, we get more time on page, deeper engagement and higher optins
It really does depend on the industry though- I write in the tech industry and its totally different
Also?
Thanks for reading and the kind words! :D
Jared Elrod
YES. This mans knowledge of online marketing and Facebook ads has made me thousands of dollars. I’m fortunate enough to have read early drafts of several of his articles (can we even call them that? Guides is probably more accurate) and it’s the real deal. Stop whatever you are doing now and read this.
Vivien Conway
YAY!!!! Love your content & this looks EPIC! Cannot wait to dive deep on this!
Freyja Spaven
Thanks Viv
Let me know how it goes, or if you have any questions about it!
I know we said we would be here for the week to answer, but it *may* take people a few days just to finish it first...
Get in touch if you get stuck on anything
Freyja Spaven
If you have any questions or comments- we'll be in here all week to answer them
Just leave them below :D
Daniel Daines-Hutt
I'll be in here also to answer any of the nerdy PPC side :D
nickberry berry
I've been waiting for this guide to come out for weeks, and now that I have it I've shared it with every business owner I know struggling to learn how to use content to grow their business!
Freyja Spaven
Thanks Nick!
Yeah you got an early teaser :D
So pumped to get this out there- it took Dan a loooooong time to finish
nickberry berry
Well worth the wait!
Az Samad
This post is the most massive crazy detailed post I've ever seen on the topic. You got me glued scrolling reading through Chapter One when I realised:
1) how good the post is
2) I needed to download the PDF version so I could study it and actually implement the steps
Then, I got the PDF and it was 299 pages?
Unreal. Thank you!
Freyja Spaven
Ha yeah- we had a buddy DM us to say thank you...
...and then 5 minutes later curse our name when he realized he'd just printed 300 pages :D
Let us know if you follow along and what results you get!
Rusty Moore
I geek-out to everything these 2 write. I have only read about 1/4 way through and going to close up my office and read this sucker on the couch with a cold beer :)
I'm already hooked.
Fantastic info already.
Freyja Spaven
Thanks Rusty!
I saw that one of your articles just got voted top fitness content so congrats!
Was that the beast one you did on HIIT?
Rusty Moore
That one was awarded a "best of fitness article" on that same site a week before. The week right after was when I was awarded #1 fitness article of the week.
It was for an article titled:
"The Best Time to Eat Dinner for Weight Loss"
The HIIT article was better :)
Joe Hanley
Solid content! Still on part one...do you discuss how to identify links and content to prune later in the guide?
Freyja Spaven
Thanks Joe
We don't go into link pruning sorry- just because the topic of pushing the paid ads is so massive to cover on its own
There's a few awesome guides out there on the topic
My tl:dr notes on it
If you have too much weak content, then it can bring down your rankings for killer content on your site
At that point you have 2 options
Either:
Remove the content
Improve, curate a few posts together and republish AND promote it
Or if its actually great but no links, then just go out and build them
I'll try and find a guide I recommend on it for you
Roosevelt Johnson
Amazing!!!
Freyja Spaven
Thanks buddy!
It took a looong time to get it done, so we really appreciate it
Niel Malhotra
This is awesome!
I've been wanting to learn about content promotion for a while, and this makes a lot of sense for me. Going to try this out later in the year when I have more time.
Freyja Spaven
Thanks Neil!
Noticed you subscribed the other day and went and checked out your content
I think there's HUGE demand for what you offer
(Not to mention the easiest content to build links to)
If I were you?
I would go pitch the top 5 email marketing crms about an updated email stats whitepaper, because the last one was years old
It attracts links like crazy ;)
Nick Julia
Damn you both Freyja and Daniel.
I went to take a quick peek at the article... forty-five minutes later I was still engrossed.
Great article. Easy read, killer info.
And now back to client work. Unless I get pulled in by your article again ;)
Freyja Spaven
Haha!
Thanks Nick- let us know if you have any questions- we'll probably be in and out for the week
For everyone else- please be aware we're on NZ time zones so might be a delay :D
mutyaba katamba
These guys are a trusted resource. Practical advice in here.
Freyja Spaven
Thanks Mutyaba
We really appreciate you taking the time and for the kind words
Let me know if you try it out!
Thomas Herskind-Carlsen
I am so looking forward to diving into this article! Thank you for sharing this.
Freyja Spaven
Thanks Thomas!
Its a bit of a beast :D
We've tried to make it actionable on each chapter- simply due to the size of it
So even if you only do one chapter at a time, you should start to see huge differences in your content promotion and ad results
Jess Lowcher
The GURUS strike again!! Great article guys!
Freyja Spaven
Thanks Jess!
Really appreciate the kind words
Not sure if we're guru's... nerds maybe? :P
dany shalom
That is one beast of a post!
I have not seen anything detailed like that anywhere before.
And they give away the farm!
A must read for anyone doing or interested in content marketing.
Set up some time aside because you cannot just glance over it.
and it will draw you in the moment you start reading it.
Thank you very much for sharing so much.
Other charge hundreds or even thousands of $$$ for this kind of info.
*** Tipping my virtual hat to you! ***
Freyja Spaven
***doffs hat back in return***
You are far too kind buddy :D
We have 2 follow up posts to this also (They may be a while yet)
Tim Goodwin
Another masterpiece from Dan and Freyja... it's a LONG read but definitely worthwhile grabbing a coffee and going through it.
Freyja Spaven
Thanks Tim
Means a lot coming from you :D
Be sure to stay well hydrated- it takes a while to get through!
Ian Gichuhi
This is such an exhaustive article.
Looking forward to the results when I try the steps in this guide.
Freyja Spaven
Thanks Ian
Ha I thought you meant it was exhausting to read :P
Both maybe?...
Thanks for the kind words- let us know how it goes
Clare Fitzgerald
This article is pure marketing gold Daniel. I bow down to you to acknowledge how many flippin hours this would have taken to write and edit.
Love your work
Freyja Spaven
Thanks Clare- I'll let Dan know
(I think finishing the article and the promotion, finished him off yesterday ha)
I know it took a LOT of work to get this out the door
Thanks for sharing it on FB btw! :D
Thorstein Nordby
Amazing post, Freyja and Daniel!
Freyja Spaven
Thanks Thorstein
Really appreciate it and big fan of your content :D
Steve Blundon
Simply EPIC!
Freyja Spaven
Thanks Steve! :D
We don't write often, but when we do- we try and push out all the stops
Mobms HR
Great job! Thank you for sharing!
Frances Fraser
Thanks Dan! Your work is always so thorough and easy to follow. I appreciate it!
Tentaran Updates
Nice article.
George Park
Happy to read this guide. Thanks a lot
Bridgett Hart
Really excited to dig in!
London George
AMP My Content back at it again with the epic content! This article is so good! I can't believe you share this gold for free!
I think this article really hits on the number one challenge of most content marketers face; distribution (aka promotion). Not only do you solve for this factor, but you really solve the whole equation.
I always enjoy reading what you guys put out and look forward to implementing some of what I learned from your post on some projects! Keep it up
Kenneth Warfield
50 comment, seriously? This screen only has 3,100 views, which means the article has probably gotten a whopping 500 in referral traffic from GH. The post is good but it's not that good. It's so painfully obvious that these are friends commenting ridiculously positive things to game the algorithm and get more people to click. This is so descriptive of what's wrong with online marketing.
Daniel Daines-Hutt
Maybe its an outlier?
Our results are not really standard tbh
Your right that we would promote our content- we write in the marketing space and shared out article with our audience
Our entire blog is about promotion of content
The majority of our audience are marketers and members of this and other forums
We were then shared by Viperchill, and we mentioned that we would continue the conversation over here, so as not to full up his feed
(You can see it trended on Sparktoro)
Your traffic guess wasn't far off either
GH has sent 483 unique users, for a total of 1,833 visits
Right now the article has an 81% optin rate
If you look at the upvotes, they are by respected members of the community
Did we do outreach to them?
Ofc we did
Did they then come and upvote on their own- yes- some of them even shared it etc